Origin'Info: Transparency and traceability at the service of consumers

Introduction

In a context where consumers are increasingly looking to understand what they put on their plates, food transparency has become a priority. Knowing where the ingredients in our food products come from and how they are made is now an imperative, both for health, ethical and sustainability reasons.

To meet this growing demand, as well as European and national regulatory requirements, an ambitious initiative is emerging: Origin'Info.

This system aims to structure and disseminate clear and reliable information on the origin of the main ingredients present in processed products. So how does it work and what impact does this device have on consumers, businesses and the food industry? Let's find out thanks to the article proposed by SolidPepper

What is Origin'Info?

Transparency above all

Origin'Info is a tool or label intended to clearly inform about the origin of key ingredients used in food products. It is supported by the French authorities and is at the heart of a strategy aimed at strengthening trust between consumers and manufacturers.

The objectives of Origin'Info

• Informing consumers : Provide clear, detailed and accessible indications on the origin of the main ingredients in order to enable consumers to make informed and responsible choices. Increased transparency builds trust between brands and their customers.
• Encourage local circuits : Highlight and promote products from local and sustainable sectors to support the local economy, reduce the carbon footprint and promote environmentally friendly agriculture. A beneficial approach for all.
• Comply with regulations : Guarantee strict compliance with national and European obligations in terms of traceability and labelling to ensure food safety and meet consumer expectations in terms of reliability and quality.

By relying on a rigorous legal approach, such as the support of the Department of Legal and Administrative Information (DILA), Origin'Info aims to become an essential reference for the food sector.

The challenges for businesses

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Legal compliance

The regulations around traceability and food labelling are strict.

With Origin'Info, businesses must clearly mention the origin major supply countries, a process that is sometimes complex, especially for multi-ingredient products.

Data Management

To provide accurate information, manufacturers must reap, structuring and refresh this data all the time.

These actions are essential to guarantee the quality and reliability of the information shared. In this context, The effective management thousands of product references is becoming a real challenge, requiring tools and processes adapted to respond to this complexity.

A direct B2B impact

The obligations ofOrigin'Info also have repercussions in business-to-business interactions (B2B). Provide data to distributors, but also ensure their consistency across different contact points (labels, marketplaces, catalogs), requires significant adjustments in internal processes.

Concrete example : “An SME specializing in the food industry, with more than 500 products in its portfolio, must juggle multiple suppliers and fragmented databases to guarantee the accuracy of the information to be transmitted.”

Implementation challenges

1. Information collection : Obtaining reliable data from the supply chain remains a complex task, requiring close coordination between local and international partners.
2. Centralization of data : Without a single repository, inconsistencies or errors may occur, thus compromising the overall reliability of the information disseminated.
3. Multi-channel broadcasting : Whether it's physical labels or e-commerce platforms, information should be engaging, consistent, and easy to understand, regardless of the channel chosen.

These challenges require tailored solutions to minimize manual efforts and maximize data reliability.

Technological solutions: the key role of PIMs

Introduction to PIMs

To meet the challenges associated with Origin'Info, the solutions of Product Information Management (PIM) are essential tools. Ceintuitive centralize software, structure and effectively disseminate product information.

Benefits of PIM systems

• Centralization of data : All product details (origin, composition, certifications) are grouped together in a single database, minimizing errors.
• Automation : Data updates become automatic, facilitating the synchronization of information regardless of the channel (website, labeling, B2B catalogs).
• Simplified collaboration : Internal teams and external partners access a single platform to work on the same data in real time.

Technology focus : In France, solutions PIM like SolidPepper stand out for supporting companies in this crucial transition towards compliance and transparency.

These tools transform what could be a complex administrative requirement into a strategic opportunity for businesses.

Going beyond compliance thanks to Origin'Info

Origin'Info, combined with appropriate technological solutions like PIMs, marks an important step in the quest for food transparency in France. While the challenges are numerous, the long-term benefits are just as significant:

• For consumers : A better understanding and greater trust in the brands they choose.
• For businesses : An opportunity to promote their products and improve their image while complying with legal obligations.

With the right tools, this traceability requirement can become a real added value. Businesses, large or small, that strive to meet this demand are not only strengthening their market presence, but are also becoming key players in the evolution of their sector.

Do you want to know more about how SolidPepper can transform your product data management in the face of Origin'Info requirements? Contact us today!

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