Cloud computing is a technology that makes it possible to store data or software that is usually stored on a user's computer within a company on servers located remotely. This virtualisation of resources means that companies can access their data without having to manage an IT infrastructure. This virtualisation of resources means that companies can access their data without having to manage an IT infrastructure, allowing you to access your data from any computer connected to the Internet, anywhere in the world.

In publishing, the rail track is a page-by-page representation of the catalog that does not take into account the order of the products. It is used to determine the location of the product, text, graphics (images, background, etc.), technical tables, etc.

Click & Collect refers to a service enabling consumers to order online and then collect their goods from a local shop.

Cross-selling is a sales technique adapted to the Internet. It offers the customer of an e-commerce site interested in a product a selection of other products that may be perceived as complementary by the buyer.

Digital Assets Management is software for collecting, classifying, storing and associating fixed (images, photos) and animated (videos, animations) digital assets with referenced products.

The aim of down-selling, unlike up-selling, is to offer customers a product that is inferior in range.

Templates allow you to define the elements you want to appear on the different pages. A SolidCATALOGUE template can be used to indicate the position of the price, description, sizes and, for example, the colour in relation to the product photo.

This is a marketing strategy aimed at attracting customers to us through interesting, high-quality content. This involves blogs, videos, infographics, tutorials, etc.

Adobe Indesign is page layout and publishing software. Nomenclature: Classification of products within a catalog.

Omnichannel purchasing allows consumers to start their buying process on one medium (creating a basket on a smartphone) and continue it on another (their computer), while keeping their search history, their login and their current basket.

Product Information Management (PIM) is a technology for centralising all product data to ensure efficient distribution.
PIM makes it possible to collect, centralise and work collaboratively on product information with the company's internal and external collaborators. Product information will be accurate, detailed and consistent, and will improve the customer experience across all communication channels.Translated with DeepL.com (free version)

The "Software-as-a-Service" or SaaS model involves the provision of services based on software hosted on the Internet and paid for on a pay-per-use basis. This is also known as Cloud Computing.
Formerly known as ASP or hosted.

SOLIDCATALOGUE is a paper catalog generator. This software enables you to automatically generate 100% customisable paper catalogs in Adobe InDesign format from your product database. (data sheets, manuals, flyers, catalogs).

Calculation as a percentage of the number of people made aware of an advertisement and who purchased the promoted good or service.

Time taken to bring a product to market. This is an Anglo-Saxon expression used to express the time required to develop and perfect a product before it can be launched on the market.

Up-selling is another sales technique that involves offering a product that is slightly better and more expensive than the product the prospect is interested in.

Workflow is the IT management of the tasks to be carried out and the various players involved in a business process. Workflow is used to model and automate the flow of information within an organisation. The task management tool can be used to highlight document routing circuits by identifying the people involved and the actions to be carried out within defined deadlines.