What data should I include in a digital product passport?

Introduction

With new European regulations and the growing demand for greater transparency in product management, the digital product passport (PPN) is increasingly becoming an essential solution. Whether for entrepreneurs, marketers, inventory managers or e-retailers, understanding and implementing this novelty is becoming crucial.

In this article, we'll explore the fundamental elements to incorporate into a digital product passport, the benefits it offers, and the challenges it presents.

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What is a digital product passport?

Definition

A digital product passport is a digital database containing complete and relevant information about a product at all stages of its life cycle. It increases traceability and transparency for manufacturers, distributors, regulators and consumers.

The Associated Regulations

1. ESPR (Ecodesign for Sustainable Products Regulation) : Exceeding the production and use of more sustainable and recyclable products.
2. EU Battery Regulation : Enhancing the transparency of battery components to promote the circular economy.

These regulations require businesses to centralize key data to meet compliance criteria.

Why create a plan to implement it?

Creating a digital product passport is not just about grouping data: it's a strategic approach.

Having a clear plan ensures compliance with standards, ensures data quality, and reduces the risk of errors.

What does a digital product passport contain?

General information to include

1. Product identification : Name, model, serial number, etc.
2. Materials used : Origins, availability, flow.
3. Product design : Technical specifications.
4. Product life cycle : From the use of raw materials to the end of life.
5. Environmental impact : Carbon footprint, microplastics, etc.
6. Maintenance and repair : Instructions and guide.
7. Reuse and recycling : Process and options available.
8. Guarantee : Details on the cover.
9. Substances of concern : Instructions for use, management at the end of life.

This information is adapted according to the industry and the specificities of the products.

What are the advantages of a digital product passport?

1. Improved traceability : Immediate access to reliable product information.
2. Regulatory compliance : Meets current standards, thus reducing legal risks.
3. Building Consumer Confidence : Transparency on the quality and durability of the product.
4. Increased operational efficiency : Centralizes all data in a structured system.
5. Promoting the circular economy : Easy recovery, reuse and recycling.

What are the current challenges related to digital product passports?

• Data complexity : Structure and maintain accurate information.
• Initial costs : Investing in a robust data system.
• Coordination of actors : Work with manufacturers, distributors, regulators.
• Compatibility : Ensure the legibility and universal use of the passport.
• Technical expertise : Need for training and support.
• Supply chain visibility : Overcoming obstacles.
• Collaboration required : Working together between stakeholders.
• Data security : Protect and manage privacy.
• Information flow management : Control multidirectional exchanges.

How do you implement them?

1. Identify what information to share : Define the key data to be transmitted.
2. Aligning with value chain members : Ensure consistency between all stakeholders.
3. Building a business case and measuring ROI : Develop an economic rationale and assess the return on investment.
4. Start Pilots and Learn Iterations : Test with pilot projects and learn from iterative cycles.
5. Continuously expand the initiative : Develop and adapt the initiative on a regular basis.

Industry-led initiatives

Innovative companies like Bosch and Adidas are implementing digital product passports to strengthen their sustainability and competitiveness.

For example, Neste's pilot project for the traceability of sustainable raw materials highlights the importance of transparency and traceable data.

Challenges include balancing private and public data and sharing information selectively.

Thanks to these initiatives, they reduce their environmental footprint while meeting consumer expectations.

Conclusion

The digital product passport is not only a response to regulatory requirements, but also a strategic lever to strengthen transparency, sustainability and efficiency within your business.

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F.A.Q

1. Is the digital product passport mandatory?

It will become so for certain sectors in Europe, in accordance with the ESPR and similar regulations.

2. Is my company competent to manage a digital product passport?

Managing digital passports can become simple and accessible with the right tools.

3. What types of products should implement these passports?

Electronic products, textiles, batteries and consumer goods in priority.

4. How long does it take to set up a digital product passport?

The time varies, but by using advanced solutions, you can significantly reduce the time frame.

5. What is the initial cost to create a digital product passport?

Although this depends on the complexity of the product, the right tools can minimize the investments required.

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