Linesheet: Definition and functionalities

Introduction

One effective linesheet can be a real asset for companies and brands wishing to seduce retailers and optimize their B2B sales. But What is a linesheet, exactly?

It is a essential document presenting your product catalog clearly and concisely, allowing your business partners to easily access key information. Unlike a traditional catalog, it focuses on the essential data needed for buyers to make decisions.

In this article, we are going to explore Why the linesheet is an essential tool for businesses, the steps to create an effective one and the best practices to get the most out of it.

We will also discuss how the software SolidPepper PIM can simplify the management and creation of your Linesheets, by centralizing your product data and by optimizing your process.

Linesheet: Definition and functionalities

One Linesheet is above all a structured and simplified tool which allows you to present your products in a clear and visual way to your B2B partners.

Unlike traditional catalogs, which are often rich in visuals and storytelling, the linesheet focuses on the aspect practice.

It meets the specific needs of retailers and wholesalers by offering a presentation of your products from an angle. transactional.

The main differences between a linesheet and a classic catalog :

• Traditional catalog : Used for marketing purposes, it contains long descriptions, aesthetic visuals, and complex layouts to tell a brand's story.
• Linesheet : Document functional containing the essential information of each product (SKU references, prices, dimensions, order conditions...).

The key components of a linesheet:

• Professional photos and representatives of the product.
• SKU references for quick identification.
• Concise and accurate descriptions (dimensions, materials, colors available...).
• Tariff information, including recommended retail price and professional rates.
• Availability in stock and delivery times.
• General order conditions (minimum quantity per order, discounts, etc.).

Why is the linesheet essential in your product strategy?

The Linesheet meets several business needs B2B by simplifying sales and product management processes.

1. Facilitates B2B sales

Thanks to its clear presentation, a Linesheet helps retailers quickly view all of your products and place orders effortlessly.

It is particularly suitable for retailers who have limited time to navigate a complex catalog.

2. Save time

By bringing together most of the information, it allows your sales teams and partners to work more effectively.

No need to answer the same questions all the time: everything you need to know is all in one place.

3. Simplifies collections management

For brands presenting new collections or ranges on a regular basis, the Linesheet ensures optimal organization.

It can be updated easily, ensuring that your partners always have the most up-to-date data.

How do you create an effective Linesheet?

Creating a clear and professional linesheet requires particular attention to certain strategic elements.

The essential elements:

• Professional visuals : Make sure that each product has an attractive and faithful image. The quality of your visuals reflects the perceived value of your products.
• Detailed but concise information : Highlight the key characteristics of each product, such as its dimensions, available colors and materials.
• Precise rates : Offer transparent price lists, differentiating between public and professional prices.
• Logistics : Add the necessary information about delivery times and stock availability.
• Readable design : Opt for an airy layout and a choice of fonts that are easy to read.

Recommended tools for creating:

• Popular creative tools like SolidCatalogue.
• Specialized platforms like SolidPepper or product data management (PIM) tools to automate the creation of linesheets.

The role of PIM solutions in line sheet management

The tools PIM (Product Information Management) play a key role in creating and updating your Linesheets. Here's why:

• Centralization of data : All product information, such as descriptions or prices, is grouped into a single system, making it easy to access them.
• Real-time updates : If a product changes in price or availability, the Linesheet can be automatically updated.
• Personalization : Adapt your Linesheets according to the needs of your different customers or sectors.

A concrete example: with solutions like SolidPepper, product lines can be synchronized to create Linesheets tailor-made in a few clicks.

Best practices for optimizing your Linesheet

To give your linesheet even more impact, here are a few more tips:

• Customize your format : Adapt your linesheet to your audience. Expectations will not be the same for a small craft store as for a supermarket.
• Highlight your best sellers : Strategically position your most popular products or new products.
• Add interactive elements : Integrate QR codes or links to your site to facilitate online orders or provide access to additional specifications.
• Mention current promotions : Include a special offer box to encourage ordering.

Case studies: Successful linesheets

Case 1: Ready-to-wear brand

An internationally established clothing brand saw a 30% increase in B2B sales thanks to a professional linesheet that included stylish visuals And clear data for each product.

Case 2: Cosmetics supplier

By integrating QR codes to its linesheets, this company allowed its customers to directly access online ordering tools, reducing processing times by 15%.

Les retail customer testimonials confirm the direct impact of well-presented product lines on their decision making.

Boost your sales with a powerful linesheet

One Well designed linesheet is much more than a simple document: it is a true B2B growth driver. By investing in its creation and optimization, you could transform your professional relationships and reach of new heights in terms of sales and efficiency.

Need help to create linesheets adapted to your needs?

Contact our experts find out how the SolidPepper PIM solutions can revolutionize your product management