Replatforming: Successful Digital Migration in B2B

In the constantly evolving digital world, businesses B2B are often faced with a crucial question: is their current platform capable of meeting the growing needs of their market?

The replatforming, or platform change, then becomes a central topic, whether it's about improving performance, strengthening scalability or simplifying processes.

In this context, the product information management (PIM) plays an essential role, ensuring consistency, efficiency and relevance of data at the same time.

This article explores the fundamentals of replatforming in a B2B setting, the associated challenges, and how a tool like SolidPepper can turn this complex transition into a strategic opportunity.

What is Replatforming in B2B?

Replatforming refers to the process of migrating from one technological platform to another, more efficient or better adapted to the needs of a company.

In the B2B context, this migration can take several forms, depending on the objectives and constraints of the company. Here are the most common approaches:

• Full migration : total replacement of the existing platform.
• Hybrid approach : gradual integration of new functionalities while maintaining some existing elements.
• Incremental update : continuous modernization of the platform, without interruption.

However, replatforming in B2B poses specific challenges, such as:

• La complexity of product catalogs : often bulky and multilingual.
• La multi-channel management : synchronization of data at different points of sale.
• THEintegration with existing systems : ERP, CRM or other essential tools.

These challenges require tailored solutions to ensure a successful transition.

The Challenges of Product Information Management (PIM) during Replatforming

During a replatforming project, product data plays a central role. The quality and consistency of this information is critical to avoid costly mistakes.

Poor data management can result in:

• Of inconsistencies in product sheets : pricing errors, missing features, etc.
• One poor customer experience : information that is incorrect or not synchronized between channels.
• One considerable loss of time to manually correct errors.

This is where PIM (Product Information Management) can make all the difference. This system makes it possible to centralize, structure and distribute reliable product data across all sales and communication channels.

Focus on SolidPepper: The PIM that Simplifies Replatforming

SolidPepper has a product information management tool designed to meet the specific needs of B2B businesses, especially in terms of replatforming.

Here are its main features:

Centralized Data for Optimal Coherence

SolidPepper brings all of your product data together in one place, eliminating duplications and reducing the risk of errors. Whether your products are on your website, a marketplace or in a printed catalog, the information remains perfectly synchronized.

Multichannel Update Automation

No more time-consuming manual updates. With SolidPepper, a change is instantly applied to all of your sales channels.

An improvement in the quality and presentation of products

With built-in analysis tools, SolidPepper detects inconsistencies or gaps in your product information, helping you quickly correct errors and optimize your descriptions.

A PIM Integrated into Replatforming

SolidPepper is easily integrated into any replatforming project. For example:

• When a business migrates from an aging e-commerce platform to a modern solution, SolidPepper makes it easy to data migration.
• In a multi-channel approach, SolidPepper ensures that data stays aligned between CRM, ERP, and retail outlets.

The Benefits of Combining Replatforming and PIM with SolidPepper

Adopting SolidPepper as a PIM solution in your replatforming project offers tangible benefits, including:

Saving Time and Reducing Errors

Automating repetitive tasks, such as updating catalogs, allows teams to focus on high-value tasks.

Improving Data Quality

With more accurate and consistent product information, your customers get a better experience, increasing their satisfaction and loyalty.

Agility and Scalability

Centralizing and automating data makes your business more agile, facilitating its expansion into new channels or markets.

Key steps for successful replatforming

To ensure a smooth and successful transition to a new platform, follow these structured and essential steps:

• Conduct a Needs and Data Audit

 Analyze your current needs and identify the gaps that need to be filled with the new solution. Review your existing processes, gather user feedback, and review relevant data. This step allows you to determine your priorities and ensure that the transition will truly meet your expectations.

• Choose the Platform

 Take the time to analyze the various solutions available on the market. Opt for a platform that aligns with your strategic and functional goals. Make sure it's scalable, easy to integrate with your current systems, and adapted to the needs of your teams.

• Building Teams and Managing Change

 The success of a transition depends largely on adoption by your employees. Plan specific training sessions to explain the functionalities of the new platform and the benefits it brings. Support your teams in the change process by answering their questions and by anticipating possible resistance.

• Test, Deploy, and Track

 Before the official launch, conduct extensive testing to identify potential issues. Deploy the new platform gradually by ensuring rigorous monitoring of performance and user feedback. The running-in phase is crucial to adjust the necessary elements and ensure complete and effective adoption.

By following these steps, you will maximize your chances of making a smooth transition to a powerful tool adapted to your needs.

Replatforming: A Strategic Transformation Opportunity

Replatforming is much more than a simple platform change: it is a strategic opportunity to optimize your data management and transform your processes.

With a PIM like SolidPepper, you can take full advantage of this transition, gaining in efficiency, quality and agility.

Are you considering a replatforming project? It is time to consider product information management as a key driver of your digital transformation.

Contact our experts SolidPepper as of today to find out how our solution can simplify your migration while boosting your performance.

‍