How to make a product sheet in 5 steps: tips and templates.
How to make a product sheet effective? Essential for any e-commerce business, it plays a key role in converting visitors into buyers and in improving the customer experience.
In this article, we'll explore the steps to make successful product sheets, practical tips, examples of well-made sheets, and how Solidpepper solutions (MDM, PIM) can revolutionize the management of your product sheets.
Understand what a product sheet is
Definition of a product sheet
A product sheet is a web page dedicated to detailed presentation of a product.
It contains essential information such as title, description, technical specifications, images, and sometimes customer reviews.
Role and importance in e-commerce
The product sheet is used to inform potential customers and to convince them of the purchase.
It should be clear, engaging, and contain all the information needed to facilitate purchase decision.
Improving the customer experience
Well-written and managed product sheets improve theshopping experience by providing accurate, clear and complete information.
Increase in conversion rates
Clear and engaging product information encourages customers to complete their purchases, increasing conversion rate.
The 5 steps to create an effective product sheet
1 - Research and understanding of the product
Before creating a product sheet, it is important to fully understand the product. Put yourself in the customer's shoes: what are they looking for?
Do extensive research to find out the features of the product and its benefits. Then see how it meets user expectations.
2 - Writing the title
The title should be catchy and informative. Use relevant keywords to improve SEO (natural referencing).
3 - Creating an engaging description
The description should be informative and persuasive. Focus on emotions rather than reason: you buy with your heart! Talk about the benefits of the product and its main features and how they meet user expectations.
4 - Addition of technical characteristics
Detail product specifications. Use a clear and structured format to make it easier to read.
5 - Use of quality images and videos
The visuals must be professional. Include high-resolution images and demonstration videos if possible.
Our advice for a successful product sheet
Know the 5 essential elements of a product sheet
Product title
The title should be specific and contain relevant keywords. It should be attention-grabbing while being descriptive.
Example: “X3000 Smartphone - 6.5" AMOLED Screen, 128GB Storage, 64MP Camera”
Detailed description
The description should highlight the pros And the product features. Use simple, clear, and engaging language to capture the reader's interest.
Example:
”Discover the new X3000 Smartphone, a technological gem that will revolutionize your daily life. With its 6.5-inch AMOLED screen, enjoy exceptional image quality, ideal for watching your favorite series and movies. Its 128GB storage capacity allows you to keep all your photos, videos, and apps without compromise. Plus, its 64 MP camera captures every moment with unparalleled precision, even in low light. Whether you are a fan of photography, video games or simply looking for a powerful smartphone, the X3000 is made for you.”
Technical characteristics
List the technical specifications in a clear and concise manner. Use bullet points for easy reading.
Example:
Screen: 6.5" AMOLED, resolution 2400 x 1080 pixels
CPU: Octa-core 2.3 GHz
RAM: 8 GB
Storage: 128GB (expandable up to 512GB via microSD)
Rear camera: 64 MP + 12 MP ultra wide angle + 5 MP macro
Front camera: 32 MP
Battery: 4500mAh, 25W fast charge
Operating system: Android 11
Connectivity: 5G, Wi-Fi 6, Bluetooth 5.2, NFC
Dimensions: 162.5 x 74.8 x 8.1 mm
Weight: 189 g
Quality images
Of high quality images, showing the product from different angles, are crucial. They allow customers to visualize what they are buying.
Example:
Be sure to include multiple images of the X3000 Smartphone:
Front view: A clear image of the screen on, displaying a colorful and attractive interface.
Rear view: Show off the sleek design and camera layout.
Side view: Illustrate the slim and lightweight nature of the smartphone.
Camera close-up: Highlight the lenses on the main camera.
Accessories included: An image of the accessories included, such as the charger, headphones, and USB cable.
Customer reviews
Les authentic customer reviews add credibility and can positively influence the purchase decision.
Analyze the product sheets of major brands
Study the product sheets of major brands to see what works well. Note the strengths and weaknesses.
Identify what makes a product sheet effective and what can be improved.
Optimize your product sheet for SEO
Use of relevant keywords
Include keywords in the title, description, and meta tags. This improves visibility in search engines.
Importance of meta tags
Meta tags, like meta description, are crucial for SEO. They should be informative and contain keywords that concern the search intentions of future customers.
URL structure and permalinks
Use short, descriptive URLs. Avoid special characters (&, -, “, “, #, etc.) and unnecessary numbers.
Keep your product sheets up to date
Importance of regular updating
Product sheets should be updated regularly to reflect changes and new information.
Use of automated tools
Tools like SolidPepper's Pim and MDM facilitate the regular updating of product sheets, thus ensuring their relevance and accuracy.
Common mistakes to avoid when writing a product sheet
Duplicate content
The content should be unique. Avoid copying and pasting descriptions from other sites or those provided by the manufacturer. Google wouldn't forgive you
Descriptions that are too technical or too vague
Find a balance between technique and clarity. The description should be understandable for all users.
Ignoring the importance of visuals
Images are essential. Do not overlook their quality and presentation. Use a professional photographer equipped with a studio and professional lighting to optimally highlight your products.
Our solutions for managing and writing a product sheet
What is MDM (Master Data Management)
The MDM Is a system of master data management that ensures the consistency and quality of information produced throughout the organization.
What is PIM (Product Information Management)
The PIM is a tool that centralizes and manages all product information for easy distribution across various sales channels.
Advantages of SolidPepper solutions for managing your product sheets
Solidpepper offers tools for MDM and PIM powerful tools that simplify product data management for your site BtoB e-commerce. The integrated translation module makes it easy to create multilingual product sheets. The PIM and DAM from Solidpepper allow you to feed your e-commerce sites, to generate paper catalogs and e-catalogs, and to manage product information on marketplaces.
Solidpepper guarantees the accuracy of product information by collecting and harmonizing data. Create and write quality product sheets more quickly, centralize them, and save time by automating data collection and updating.
Collaborate effectively with your team from creation to publication.
Product sheet templates to download
Exemples_Fiches_Produits_Reussies.xlsx
Conclusion
In summary, write a product sheet effective requires time and strategy.
Using solutions like those offered by Solidpepper can significantly improve the quality of writing and managing your product sheets, which will result in a better customer experience and increased sales.
Investing in good product sheet management is essential for any business that wants to succeed in e-commerce.
Book your demo to discover SolidPepper's Pim and Dam solutions
FAQS
What is the difference between MDM and PIM?
MDM (Master Data Management) manages master data globally to ensure consistency across the organization. PIM (Product Information Management), on the other hand, focuses specifically on managing product information for multi-channel distribution.
How to choose keywords for a product sheet?
Choose relevant keywords based on what your potential customers are looking for. Use keyword research tools to identify the most popular terms and integrate them naturally into your product sheet.
Why are customer reviews important?
Customer reviews add credibility and trust. They provide authentic testimonials that can positively influence the buying decision.
How can Solidpepper help a small business?
Solidpepper offers solutions adapted to the needs of small businesses, facilitating the management of product information and improving its accuracy and consistency across various sales channels.
What are the main benefits of PIM for e-commerce?
The PIM centralizes all product information, improving its accuracy and accessibility. This allows for more efficient and consistent distribution of product information across various sales channels, increasing customer satisfaction and sales.
