How to create a product catalog on Excel in 2025?

In today's digital world, creating a product catalog is critical for businesses of all sizes.

Whether you are a small business, an independent contractor, or a growing startup, knowing how to create a professional catalog in Excel can give you a competitive edge.

In this article, we'll explore how to use Excel 2025 to create an effective product catalog.

Simplify the management of your catalog with SolidCatalogue, the software of Solidpepper that automates the creation and updating of your products. Benefit from an intuitive interface that improves your efficiency and allows you to focus on your business.

What is a product catalog?

A product catalog is a document that lists and presents the products or services offered by a company.

It serves as a reference for potential customers and can be used online or in print. A good catalog includes detailed descriptions, attractive images, prices, and other relevant information for your customers.

Why create a product catalog in Excel?

Create a product catalog On Excel is a good way to organize your information and improve the management of your business, whether you are a small or a large company.

Excel is flexible: you can easily add, edit, or delete product information to keep it up to date. Its interface is easy to use, even for those who don't have technical skills. You can create charts and graphs to better visualize your data.

Plus, you can use formulas to automate tasks like calculating prices and inventory, which reduces errors and saves you time.

With Excel, you can also do analytics to track sales trends and identify products that work well, helping you make better decisions for your business.

Finally, Excel is compatible with other software, making it easy to share data with other teams or partners. In summary, a product catalog in Excel can really simplify your management and contribute to the success of your business.

3 advantages of a catalog made with Excel

1. Easy customization : Excel offers great flexibility to customize the appearance and layout of your catalog. You can choose from a variety of fonts, colors, and styles to make your catalog visually appealing. Additionally, users can add images, charts, and tables to enrich content, ensuring that the catalog accurately reflects your brand identity.
2. Time saver : With pre-existing templates and automated formulas, you can quickly create and update your catalog. These models are designed to meet a variety of needs, whether for a product inventory or a service catalog. Formulas allow calculations to be made automatically, reducing the risk of errors and allowing you to focus on what matters most: presenting your products or services.‍
3. Accessibility : Excel is widely available and compatible with many formats, making it easy to share and distribute your catalog. Whether you're working on a PC or a Mac, Excel is available on a variety of platforms, including online. This means that you can collaborate with colleagues in real time, and share your catalog with customers or partners in various formats such as PDF or CSV, ensuring broad accessibility and ease of use.

Tutorial to create a catalog with Excel in 5 steps

1. Collect information about your products

When you start creating a product catalog, it's crucial to gather complete and accurate information about each item you want to include. This step is the foundation of your catalog and ensures its clarity and attractiveness. Here are some key things to consider:

• Product name : Make sure the name is clear, descriptive, and easily identifiable for your customers. A good name can attract attention and give a positive first impression.
• prix : Indicate the selling price for each product. This allows customers to assess their budget and avoid confusion during the purchase.
• Description : Provide a detailed description that highlights the unique features and benefits of the product. Think about what your customers might be interested in and what would encourage them to buy.
• Quantity in stock : Mention the availability of the products. This helps inform customers about items that may be out of stock, thus avoiding potential frustrations.
• Images : Use high-quality images to catch the attention of customers and give them a better idea of what the product looks like. Eye-catching visuals can make a big difference in buying decisions.

In addition to this essential information, it can be beneficial to add additional details that will enrich your catalog:

• Dimensions : Indicate the dimensions of the product to help customers assess whether it meets their specific needs. This is especially important for products where size plays a crucial role.
• Reference number : Provide a unique reference number for each product. This will make it easier for you and your customers to search and order.
• Matter : Mention the materials used in the manufacture of the product. This can be an essential criterion for customers who care about quality and sustainability.

If you are working with a supplier, do not hesitate to ask for files of product specifications. These documents will provide you with accurate and reliable information, which will allow you to design a more complete and professional catalog.

2. Create an Excel spreadsheet

Once you've gathered all the information you need about your products, it's time to organize them. Open Excel and create a blank spreadsheet. To create an effective spreadsheet for your product catalog, you can use the following columns:

• Product name
• Description
• prix
• Quantity
• Image
• Reference number
• Matter
• Dimensions

These columns will allow you to structure the data in a coherent and readable way. Feel free to add additional columns if you need additional information, such as notes on promotions or product recommendations.

You can also use filters in Excel to sort and search for specific products easily. This will make managing your catalog even more efficient and will help you keep an eye on your inventory. With these steps, you'll be well prepared to launch a professional and engaging product catalog.

3. Add product information to the spreadsheet

Once you've created your spreadsheet, it's time to start integrating your product information into it. This not only allows you to keep a clear record of what you offer, but also to optimize the management of your inventory. Here are a few steps you can take to guide you through this process:

1. Column names

Start by using the first row of your spreadsheet to add the name of each column. This may include things like “Product Name,” “Description,” “Price,” “Quantity,” and “Image.” By structuring your data in this way, you make it easier to read and understand information, which is essential for good management.

2. Adding images

To enrich your data, insert a column called “Picture”. In this column, you can add links to your product images. This not only helps to easily visualize what you're offering, but it also makes the spreadsheet more engaging. Consider using high-quality images to give a better impression of your products.

3. Data check

It is crucial to check your data entry. Take the time to go through each column to look for possible errors, such as typos or price inconsistencies. This prevents confusion when looking for products and ensures that your spreadsheet is more reliable. Careful verification contributes to the integrity of your information and makes it easier to make informed decisions.

By following these steps, you can ensure that your spreadsheet is well-organized, easy to use, and ready to serve as an effective tool for managing your products. Good organization from the start can save you a lot of time and effort in the future!

4. Personalize your product catalog

Personalize your product catalog is essential to capture the attention of your customers and provide them with a pleasant shopping experience. A well-designed catalog can make all the difference in influencing buying decisions and encouraging brand loyalty. Here are a few things to consider to maximize the impact of your catalog:

• Add colors and fonts : Choose colors that match your brand and evoke the emotions you want to convey. For example, bright tones can evoke energy and excitement, while softer shades can convey a sense of serenity. Use legible and consistent fonts that make the catalog not only appealing but also easy to navigate. Make sure the font size is large enough to be read comfortably, even on smaller screens.
• Integrate brand images : Use logos and other graphics to reinforce your brand identity. High-quality images that represent your products in real contexts of use can help customers project themselves. Also, consider using illustrations or patterns that complement your brand style and create visual consistency across all catalog pages.
• Incorporate search filters : Add filter options to allow shoppers to quickly find the products they're looking for, whether by category, price, or features. Consider including additional filters for things like size, color, or even customer reviews. This can significantly improve the user experience, making the buying process smoother and less frustrating.
• Add direct order links : Facilitate the buying process by integrating links that allow customers to buy products directly from the catalog. Make sure these links work perfectly on all platforms, whether they're websites, mobile apps, or printed versions with QR codes. Including sharing options on social media can also encourage customers to share their favorite items with friends and family.

By following these steps, you will not only make your catalog more professional, but also more engaging for your customers. Remember to gather user feedback to continue to refine and improve your catalog over time so that it remains relevant and engaging. Personalization is not a destination, but an ongoing journey to a better customer experience.

5. Share your product catalog

Once you have created and customized your product catalog, it is crucial to share it effectively with your customers and prospects. Here are a few ways to do this:

1. Create a Google Drive link :

• Upload your catalog to Google Drive and generate a shareable link.
• Make sure the sharing settings allow your customers to easily access the document.

2. Send by email :

• Write an engaging email that showcases your catalog.
• Attach the file or insert a link to the online document.
• Personalize your messages for each customer to increase engagement.

3. Publish on your website :

• Integrate the catalog into a dedicated section of your site, such as a product or resource page.
• Use clear calls to action to encourage visitors to review the catalog.

4. Use social networks :

• Share your catalog link on your favorite social media profiles.
• Create engaging posts with product previews to capture attention.
• Engage your audience with stories or videos featuring certain products from the catalog.

5. Online webinars or presentations :

• Organize a webinar to present your catalog live to your potential customers.
• Take the opportunity to answer their questions and guide them towards buying.

6. QR codes :

• Generate a QR code that redirects to your catalog.
• Print it on brochures, business cards, or even in physical products for easy access.

7. Commercial platforms :

• Publish your catalog on platforms where your products are sold, such as Etsy, Amazon, or other marketplaces.

By diversifying your sharing methods, you increase the visibility of your catalog and maximize engagement with your potential customers.

Conclusion

Create a product catalog on Excel 2025 is an accessible and beneficial process for any business looking to improve its product presentation.

With a bit of time and effort, you can create a professional document that will attract and inform your customers. Remember to incorporate your own personal touches to stand out from the competition.

At the end of the day, a well-designed catalog not only showcases your products, it also tells the story of your brand and reflects your values. By investing in a careful and original presentation, you are establishing a stronger connection with your customers, thus strengthening their trust and loyalty.

Take the time to explore all the features ofExcel 2025 to maximize the impact of your catalog and make sure it stays up to date based on market trends and customer feedback.

With SolidCatalogue, transform your catalog management and free up time to innovate and grow your business. Don't miss this opportunity of simplify your daily life andoptimize your performance!

FAQS

1. How do I insert images into Excel?

To insert an image, go to the “Insert” tab, click “Images”, and select the file from your computer.

2. Can I use Excel for online catalogs?

Yes, you can save your Excel file as a PDF and publish it on your website or send it by email.

3. Is Excel the best choice for all types of catalogs?

Excel is ideal for small to medium businesses. For more advanced features, it might be useful to explore software dedicated to creating catalogs.

4. What types of images can I insert in Excel?

You can insert a variety of image formats including JPEG, PNG, and GIF.

5. How do I format my catalog in Excel?

Use Excel's formatting tools to adjust fonts, colors, and cell styles to make your catalog appealing.

6. Can I add hyperlinks to my Excel file?

Yes, you can add hyperlinks to link to web pages or other documents.

7. Does Excel 2025 offer new features for catalogs?

Yes, Excel 2025 offers updates and improved features that make it easier to create and organize product catalogs.