EAN: What is it? Structure, benefits and challenges

Introduction

In a context where supply chains and sales are part of a global dimension, a simple barcode plays a crucial role in business performance:EAN.

But why is this code so essential for product packaging and what is it really used for in optimizing logistic flows, of Sales or even the customer satisfaction ?

In this article, we are going to demystifyEAN, explore its main roles into business processes, and show you how to effectively integrate it into your production line and distribution to maximize your scores.

We will also discuss the importance of the solution PIM SolidPepper to optimize the management of product information. With SolidPepper, you ensure perfect data synchronization and improve consistency across all your distribution channels.

What is EAN?

Definitions and origins

EAN, acronym for European Article Number, but now renowned “International Article Number. is an essential global standard for the unique identification of products using a bar code. This system was created in Europe in the 1970s in response to the need to standardize processes for tracking and managing goods.

Rapidly adopted internationally, theEAN has become a universal standard, now integrated into the global system GS1, which brings together standards that allow better efficiency in the global supply chain.

This bar code is used in a multitude of sectors: retailing, logistics, health, and many more.

It not only ensures a fast and reliable identification of products, but also facilitates trade by automating the processes of inventory management, of invoicing And of crate.

Today, theEAN is an essential tool in a world where international trade is constantly growing.

Structure of an EAN code

EAN-13 : The most used format, composed of 13 digits which are divided into several segments:
Country prefix : The first 3 numbers identify the origin of the manufacturer or the entity issuing the code. For example, “370" corresponds to France.
Business number : A unique combination assigned to each organization registered in the GS1 system, ensuring that no company has the same ID.
Product reference : A series of numbers designating a specific product within the company. This makes it possible to differentiate items even if they come from a single manufacturer.
Control key : The last number in the code, used to automatically validate that the entire code is properly structured and error-free.
EAN-8 : A condensed version of the EAN barcode, composed of 8 digits, designed specifically for products with limited packaging space, such as small items or small-sized products.

Thanks to this international standardization, the EAN guarantees a unique and universal identification of products on all markets, thus simplifying trade and logistics.

Why is EAN essential in product packaging?

Easy identification and follow-up

The EAN guarantees reliable and unique identification of products, thus minimizing the risk of confusion. Thanks to this standardized identifier, each product has a precise code, which prevents errors during registration or management.
Simplifies inventory management : EAN not only facilitates stock management, but also improves product tracking in often complex supply chains. Each stage, from storage to distribution, benefits from this increased traceability.

Essential for retail and e-commerce

Indispensable for physical points of sale : EAN is used for quick scanning at the checkout, making the process smoother, reducing queues, and reducing human errors.
An asset for e-commerce platforms : The integration of EANs guarantees better visibility of products online. This improves their ranking on marketplaces, thus increasing the chances of attracting buyers and generating sales.

International standardization

Universal recognition : The EAN is a standard adopted worldwide, which facilitates exports between countries. It eliminates barriers related to local practices and makes trade easier.
Harmonization of procedures : The use of EAN makes it possible to standardize processes between different companies operating in varied markets, thus improving collaboration and efficiency.

Logistics optimization

Reducing human errors : Thanks to the automation that EAN offers, the risks of errors in product processing are considerably reduced.
Efficiency gain : Logistics processes, such as storing, shipping, or receiving goods, are becoming faster and more efficient. This allows for better control of operations and savings in time and resources.

Integrate EAN into your product packaging strategy

Design and positioning

Position the bar code in a clearly visible place on the packaging for optimal reading.
Ensure good readability with clear contrast and a size in accordance with standards so as not to interfere with scanning.

Choosing the right format

Different types of EANs are suitable depending on the needs:

EAN-8 for products with restricted packaging such as cosmetics or accessories.
EAN-13 for the majority of consumables, electronic equipment and clothing.

Technological integration

Generation of EAN codes using tools such as official GS1 software.
Print bar codes directly on packages or produce labels to be applied.

Compliance and testing

Verify that the EAN codes strictly comply with GS1 standards.
Perform regular tests with scanners to ensure their functionality.

The concrete advantages of the EAN for businesses

Operational efficiency

Minimizes human errors due to manual entries.
Simplifies and accelerates ordering, replenishment, and logistics processes.

Increased customer satisfaction

Scanning products at the checkout allows a smooth and fast passage through the store.
Product sheets on e-commerce sites include clear and reliable information thanks to the EAN.

Traceability and return management

Accurate identification helps manage faulty product recalls or returns.
Guarantees complete traceability throughout the supply chain.

Case studies: The impact of the EAN

Large distribution

A world famous supermarket brand has considerably increased the efficiency of its inventory by integratingEAN at all stages of its logistical process.

Thanks to this universal coding system, the brand has not only optimized product tracking, but it has also managed to reduce its inventory losses of 23%, which represents a significant financial gain and better product availability for customers.

E-commerce

A start-up specialized in home accessories has transformed its online performance by properly integrating EAN in its product listings on amazon and Shopify.

The result: an impressive increase in 40% of its online sales. This integration has allowed better visibility of its products in searches, while facilitating the management of stocks and shipments, offering an improved customer experience.

Pharmaceutical industry

A major pharmaceutical laboratory Put on theEAN to guarantee the safety and traceability of its medications. Each unit is accurately monitored through this system, making the recall management process more efficient and reliable.

The use of EAN has also increased transparency in the supply chain, which is crucial for the trust of patients and healthcare professionals.

Challenges and best practices to optimize the use of EAN

Common challenges

Scanning issues : Often linked to poor quality print.
Incorrect attribution : Use of a same EAN for several products.

Best practices

Automate the generation of EANs to avoid duplicates.
Forming teams on their importance and on how to manage them properly.

Towards futuristic technologies

Integration with advanced ERP systems and inventory management software.
Transition to 2D barcodes (like QR codes), which offer more information in a single scan.

Future perspectives of EAN in product packaging

Towards intelligent packaging

EAN barcodes, combined with QR codes, will offer much more than simple identification. They will provide additional details such as the origin of products, environmental certifications or even precise instructions for use, thus improving transparency and the user experience.

Eco-responsibility

Thanks to a better stock management made possible by the EAN, it is becoming possible to significantly reduce the waste of food or perishable products. This contributes directly to more responsible consumption and to a reduction in the ecological footprint.

Automation through AI

Artificial intelligence will exploit the data generated by EANs to optimize the management of logistics flows. It will make it possible to anticipate needs in real time, reducing deadlines, improving efficiency and responding proactively to fluctuations in demand.

Maximize your performance thanks to EAN

The EAN is much more than just a bar code: It is a key strategic tool for the management of inventories, the optimization of logistics processes and improving the customer experience. Businesses that use this standardized format Give themselves a head start on their competitors.

Ready to integrate EAN into your product packaging strategy?

Find out how a SolidPepper PIM can help you centralize your product data, simplify your processes and boost your competitiveness.

EAN : What is it? Structure, benefits and challenges